BASELINE WELLNESS LAB — BOULDER, CO · 40.0150° N, 105.2705° W MON–FRI 06:00–20:00 Now booking recovery sessions
01Services02Metrics03Method04FAQ05Book
Recovery lab — est. 2019 Cold · Heat · Measured

/01Recovery, /02quantified. /03Not guessed at.

Cold plunge, infrared sauna, and contrast protocols paired with HRV tracking — recovery guided by your own readiness data, coached by people who know the science and know their limits.

Plunge bay FIG. 01 — PLUNGE BAY
Active members2,140
Plunge temperature range39–55°F
Sauna protocol length12–22 min
On-time session starts97.6%
Index — this pageEverything a first session should tell you
01Session pricing & membershipJump 02The lab, by the numbersJump 03The BASELINE protocolJump 04Questions, answered plainlyJump
01 — Services

The membership table

Published prices, no asterisks. Drop in for a single session or join — either way, the number you see is the number you pay.

S/01

Single Recovery Session

One guided cold-plunge-and-sauna cycle with a recovery coach, no membership required.

FROM $45
S/02

HRV Baseline Reading

A wellness-tracking reading and readiness conversation used to personalize your protocol — not a medical exam.

FROM $85
S/03

Contrast Protocol

A structured heat-and-cold circuit across our sauna and plunge bay, timed and coached start to finish.

FROM $65
S/04

Monthly Membership

Unlimited plunge-and-sauna access, guided protocols, and HRV trend tracking in the member app.

FROM $189/mo
S/05

Founding Annual Membership

All-access membership plus a quarterly recovery check-in with a senior coach.

FROM $1,690/yr
0Active recovery members
0%Sessions started on time
0°FColdest plunge on the menu
0Rating across 600+ reviews
03 — Method

Baseline. Guide. Adapt.

Every membership runs the same protocol — the structure is the point. Guesswork doesn't survive it.

STEP 01 — BASELINE

Read your starting point

An HRV and readiness reading before your first protocol. Coaching starts from your data, not a guess.

STEP 02 — GUIDE

Coached contrast protocol

A coach walks you through timed heat-and-cold cycles suited to your readiness that day — never a fixed script.

STEP 03 — ADAPT

Track the trend

Every session logs to your recovery trend, so your protocol shifts as your readiness does — session over session.

Inside BASELINE FIG. 02 — CONTRAST SUITE
04 — The lab

Engineered like a lab.
Coached like a team.

BASELINE was founded by Priya Anand, CSCS, a recovery coach who spent six years on an Olympic training-center staff and kept wondering why weekend athletes never got the same recovery tools. The answer was a lab: guided plunge-and-sauna protocols, HRV tracked every visit, and membership priced like a gym, not a clinic.

A/01On-site contrast suite — plunge and sauna, six coached sessions daily
A/02Fee table reviewed and re-published every January
A/03Every protocol logged to your recovery trend, session over session
05 — FAQ

Plain answers

The questions every new member asks — answered the way we'd want them answered.

Not automatically — cold plunge and sauna use isn't right for every body. Every new member completes a brief wellness screening, and we always recommend checking with your physician first if you have a cardiovascular or circulatory condition. Our coaches guide temperature and duration, but this is a wellness service, not medical treatment.

Heart rate variability is a widely used wellness and fitness metric that can reflect how recovered your nervous system feels day to day. We use it to help personalize your protocol — it's a coaching tool, not a diagnostic device, and it doesn't replace care from your doctor.

Not at all. Drop in for a single recovery session any day we're open — no commitment. If you like it, joining just changes the math on a per-visit basis.

A swimsuit, a water bottle, and 45 minutes. We provide towels, sandals, and a printed copy of your baseline reading to take home.

Recover with
data.

First sessions run 45 minutes: baseline reading, guided contrast protocol, recovery plan. You leave knowing exactly where you stand.

Reserve a session Or call (720) 555-0166 — humans answer 06:00–20:00
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